In the News

head lice make headlines

This section includes news articles that have been published about Lice Clinics of America locally and nationally.

Lice Clinics of America Reports Lice Activity Increased 84 Percent in Iowa

Though not life-threatening, lice are highly contagious and have built a resistance to over-the-counter remedies

Salt Lake City, UT, March 14, 2019Lice Clinics of America reported that their Iowa clinics saw an increase of 84 percent in lice activity collectively this spring. This data was gathered and compared from the organization’s bookings and treatments in March 2018 and March 2019.

“Lice Clinics of America has a unique opportunity to gather its data to help identify trends. We believe we can attribute the increase in lice infestation bookings and treatments in our clinics to three things,” said Lice Clinics of America CEO Claire Roberts. “First, it’s a fact that many over-the-counter products are no longer effective in treating the “super lice” of today, so people are seeking professional help. Second, there is a true lack of understanding by the public on the life cycle of lice and how they spread. And third, people are becoming increasingly aware of the more effective, technologically-advanced treatment methods offered by Lice Clinics of America.”

Lice are highly contagious. According to the CDC, “Head-to-head contact with an already infected person is the most common way to get head lice. Head-to-head contact is common during play at school, at home and elsewhere, such as sports activities, the playground, slumber parties, and camps.”

Dr. Krista Lauer, medical director of Lice Clinics of America, reports, “If you have school-age children in a region where lice infestations have been reported, it’s important to take some immediate steps to either prevent your children from being infested or properly treat and kill the lice before they spread to others in your family and social group.”

Dr.  Lauer says, “First, don’t panic, and second, don’t be embarrassed. Those pesky lice have nothing to do with personal hygiene.” She recommends the following to make sure lice aren’t living in your child’s hair:

  1. Inspect your child’s head at home, especially if your child has an itchy scalp. Look for eggs, nymphs and adult lice. One adult louse can lay about 100 eggs during her life span. That’s a lot of new lice.
  2. Call the parents of your child’s friends and have them check for head lice, remembering that earlier intervention can help to reduce the infestation level.
  3. If you see lice—or if you are unsure whether you have lice—visit a professional lice treatment center, such as Lice Clinics of America.
  4. Remember, traditional over-the-counter treatments contain pesticides that are no longer effective. Lice have evolved into “super lice” and have developed resistance to those pesticides. Find a treatment that is safe and effective. Lice Clinics of America has many from which to choose.
  5. Be safe this season by starting your child on a lice prevention regimen using trusted lice prevention products such as shampoos, conditioners, sprays and hair bands that will help to keep lice away from your child’s scalp.

With more than 330 clinics in 35 countries, Lice Clinics of America is the world’s number-one service brand for treating head lice. The company’s revolutionary heated-air treatment is guaranteed to kill lice, lice eggs and super lice in a single, one-hour treatment. Lice Clinics of America also offers professional lice screenings and a full line of top-rated lice prevention products.

For those who prefer to do treatments on their own, the same precision-controlled heated air technology is available in a hand-held device for consumer use. Lice Clinics of America’s OneCure™ Treatment Kit is available at Lice Clinics of America clinics and on Amazon.

For more information visit

FOX 28 KFXA Cedar Rapids
Lice on the Brain

Women in video talking about lice

Sisters Expand Fight Against Super Lice in Northern Iowa to Des Moines

Des Moines location joins Dubuque clinic and provides “one and done” guaranteed treatment using FDA-cleared medical device

After dealing with head lice in their own lives and finding that traditional lice products are no longer effective, sisters Bess Hayes and Kellie Hancock left careers in the healthcare industry to open their first Lice Clinics of America® business in Dubuque in 2018. Now they are bringing the fight against “super lice”—lice that are immune to the pesticides in traditional lice products—to Des Moines, much to the relief of parents in the area.

“The demand for this service is huge as families continue to try and fail to treat head lice with products that don’t work,” Bess said. “We’ve had people travel for hours from the Des Moines area and beyond, and now they won’t have to.”

Like the Dubuque clinic, Lice Clinics of America – Des Moines provides screening, diagnosis and treatment for people infested with head lice. The clinic is staffed by certified operators of AirAllé®, an FDA-cleared medical device that kills head lice and lice eggs (nits) using just heated air in a single treatment that takes about an hour.

A 2016 study published in the Journal of Medical Entomology found that 98 percent of head lice in the United States have developed a genetic resistant to the pesticides—called pyrethroids—used in the most popular lice treatment products. So-called “super lice” are no match for AirAllé because it doesn’t rely on pesticides or chemicals. Instead, it kills lice and eggs by dehydrating them with carefully controlled heated air.

“Parents and children love our service because it’s fast, comfortable and guaranteed—no tedious comb-outs and nit picking are involved,” Bess said. “When they discover they can be lice-free in an hour, they are thrilled.”

AirAllé was found to kill live lice and more than 99 percent of eggs in clinical trials, and the device has successfully treated some half-million cases of head lice in hundreds of clinics around the world, with a success rate better than 99 percent.

The Des Moines clinic is located at 338 Grand Ave. West and is open seven days a week by appointment. AirAllé treatments take about an hour and come with a 30-day guarantee when all household members are treated or screened for head lice.

With more than 350 clinics in 36 countries, Lice Clinics of America ( is the largest network of professional head lice treatment centers in the world. Lice Clinics of America and AirAllé are brands owned by Larada Sciences™, Inc., which is headquartered in Salt Lake City, Utah.

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